WHAT’S THREAD COUNT AND WHY IS IT IMPORTANT?

Thread count refers to the number of threads per square inch. It's a measurement of density.

The bedding industry created a story that the higher the count, the better the sheet, but it's mostly a myth. A very high thread count generally means a sheet is dense, less breathable, and often more expensive, not higher quality. Companies even do some creative things to boost their numbers, either by double-counting threads or stuffing fibers through the weave until it's jam-packed, but it's mostly style over better sleep.

We spent months researching and designing a perfectly balanced sheet set that stays soft and comfortable wash after wash and has a perfect 400 (200, using 2-ply threads) threads per square inch.

Want to learn more about the infamous thread-count myth? Check out what Consumer Reports has to say here.