Yes, you do need to fluff the Down Pillow. Designed to be easily revived with a quick fluff, your pillow needs frequent fluffing (daily, if possible) to look and feel fresh.

While most pillows are filled with batting or garnetted fiber that tends to bunch or clump, each fiber cluster in the Casper pillows is individually blown in. This advanced process keeps the fill from bunching and also allows it to be easily rejuvenated. If you neglect to fluff regularly, your pillow may flatten over time, but it will always bounce back with a little love.

It might sound like a chore, but fluffing doesn’t have to be a challenge or a bore. We recommend building it into your regular nighttime routine, just like brushing your teeth or washing your face. Before you lie down at night, see if your pillow looks or feels like it’s losing loft. If so, then it’s definitely time for a little TLC.

To give your Down Pillow some extra oomph, hold the top right and bottom left corners and lightly fluff diagonally.