WHAT’S THREAD COUNT AND WHY IS IT IMPORTANT?

Thread count means the number of threads per square inch. In a marketing move, the bedding industry created a story that the higher the count, the better the sheet. And companies do some creative things to boost their numbers, either by double-counting threads or creating a weave so tight that it’s rendered unbreathable (not cool and definitely doesn’t sleep cool). Having high thread count almost always increases the price of sheets, but never the quality.

We spent months researching and designing a perfectly balanced fabric that will stay soft and comfortable wash after wash, which led to our 200 thread count sheets.

Want to learn more about the infamous thread-count myth? Check out what Consumer Reports has to say here.