When shopping around for pillows, there are a few key things to keep in mind:

• Pillow Loft: This is the compressed height of the pillow when your head is resting on it. You’ll typically find low, or medium loft options.
• Firmness of pillow material: Different materials will vary in firmness. How firm you prefer your pillow can play a role in your personal comfort level.
• The firmness of your mattress: This is a very important factor that shouldn’t be overlooked. The softer your mattress is, the lower your pillow should be.
• Your normal sleeping position: Your go-to sleeping position will determine the ideal pillow loft for you. Typically, you will need a higher loft pillow when you sleep more on your side compared to on your back.
• Your weight and shoulder width: The width of your shoulders and your weight can help you determine the pillow loft you should be looking for. The wider your shoulders, the higher your pillow should be. Likewise, the heavier you are, the more likely you are to sink into the mattress which will leave you needing a lower pillow. 

Learn more in our guide on how to choose a pillow.

The Original Pillow is our dreamy down-alternative pillow that is both soft and supportive making it great for all sleepers!

The Essential Pillow is soft on the outside, supportive on the inside, and also available in a cooling version. This pillow is perfect for all sleepers!

The Down Pillow is our fluffiest pillow yet, filled with ethically sourced down for luxurious comfort making it the best option for most back and stomach sleepers.

The Foam Pillow, our most supportive pillow, aligns your head and neck for all-night comfort. The Foam Pillow works best for most side sleepers and is also available with added Snow Technology™ for 12+ hours of cooler sleep.

The Hybrid Pillow is marshmallowy soft, with a unique foam + fiber design. The Hybrid Pillow works best for most side sleepers and is also available with added Snow Technology™ for 12+ hours of cooler sleep.

Cleaning our pillows is easy! The Down and Original Casper Pillows are machine washable and can be tumble dried on low with dryer balls or clean tennis balls. The Foam Pillow has a machine washable outer pillow cover, and the foam can be spot cleaned. We recommend you wash your pillows every 3-6 months.

Learn more in our guide on how to wash pillows.

Ideally, you should replace your pillows every one to two years, but this time frame can vary based on several factors. Below are some reasons why you may need to replace your pillow:

• Pillows can get pretty dirty: While we sleep, the oils and debris from our skin become embedded in our pillow (and not just the pillowcase—the actual pillow).
• Your pillow has lost its shape: As our pillows age, they tend to lose their shape. This goes double if you fold, bend, or squeeze your pillows at night.
• Your pillow just isn’t comfy anymore: Your pillow’s purpose is to provide comfort and support as you drift off to dreamland. No matter what anyone says about how long pillows last, if your pillow’s not fulfilling the reason for its existence, it’s time to retire it. 

Learn more in our guide on how often to change pillows.

Yes, it’s best to fluff your down feather pillow often (daily, if possible) to keep it looking and feeling fresh. Our pillow’s fill is specifically designed to be revived to its original puffiness with just a quick fluff.